In 1981 when MTV began airing short 3 to 5-minute rock music videos in succession, with no schedule and no particular order of play, the millionaire came to believe this format would be ideal for presenting classic arts performances – one in which viewers could see a wide variety of short performance videos, each of which would be a rare and unexpected gem.
And that's no fairy tale.
The visionary Lloyd Rigler did just that, launching Classic Arts Showcase in 1994. The program offers the greatest recorded performances of all time, at no cost to the viewer, and with no commercial interruptions. Today, it is available in more than 50 million homes, and can be streamed 24/7.
It's a buffet of dance, orchestra, opera, and film performances, from all over the world, and from every era since the invention of the moving picture.
Thank you, Mr. Rigler.
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