Web Secret #185: There's an App for That

It was bound to happen - an employee assistance program (EAP) creating a state of the art mobile app for iPhone, iPad, RIM and Android.

Morneau Shepell, a Canadian EAP, launched My EAP in May 2011 - and has been improving it ever since.

The app delivers interactive tools, support resources and access to EAP services via mobile devices to provide easy and effective access for people on-the-go.

My EAP allows users to connect to:

• Health and wellness articles
  
• e-Counseling
  
• Information on a range of personal and work-related topics from acclaimed experts through streaming video.

It takes seconds to download the app (see below.) The landing page of My EAP is beautiful in its simplicity. There are exactly 4 options to click: work, life, health, EAP Services, plus an 800 number for emergencies.

The app is available at no cost via the App Store and BlackBerry App World. You can download the app onto your mobile device via the following links:

App Store
BlackBerry App World

Why did Shepell do this?

According to research, there were about 5.3 billion mobile phone subscriptions at the end of 2010 which equates to 77 per cent of the world population.

The number of people accessing the mobile Internet is growing fast. At the end of 2009, estimates indicated almost 530 million users browsed the mobile Web on their handset. This will increase to over 1 billion by 2015.

That's why.

The ball is in your court.