Today, I was trolling the web for significance, when I came across a thought provoking blog post "The End of Social Media 1.0" by Brian Solis. Solis is recognized as one of the most prominent thought leaders in new media.
In the post, Brian states that we are at "an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter." He argues that many of us are past the social media early adoption phase.
Facebook growth will hit only 13.4% this year after experiencing 38.6% acceleration in 2010 and a staggering 90.3% ascension the year before.
The rate of Twitter user adoption fell from 293.1% growth in 2009 to 26.3% this year.
There is a lot of competition for people's attention out there and once liberal with their likes, retweets, and follows, consumers are becoming much more guarded and realistic.
Growth in social network usage among 16 - to 24-year-olds in the US is stalling.
Facebook is no longer the one stop shop for the total internet experience.
Installing apps is on the decline, down 10.4% in the U.S. and 3.1% worldwide.
What can we learn of this? Well let me speak for myself. I am experiencing some "Social Network and Technology Fatigue."
I only go on Facebook and LinkedIn once a week.
I am wondering if I can get away with just taking my iPad on my next business trip.
I have downloaded all the Apps I need on my iPhone and iPad.
In short, I am being far more discriminating about my social media engagement since those early days in 2008 when I couldn't get enough.
And that is what Brian is saying.
The end of Social Media 1.0 is the beginning of relevance.
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