I trust the Better Business Bureau (BBB).
The BBB is an old time consumer protection agency that successfully reinvented itself with the advent of the Internet.
They recently published a list: "Top 10 Online Scams of 2010" including a helpful chart "Anatomy of an Online Scam" which is a must read and pass along.
The list includes:
1. Job Hunter Scams
2. Debt Relief Services
3. Work From Home Schemes
4. Time Share Resellers
5. Not So "Free" Trial Offers
6. Rogue Home Repair/Roofers
7. Lottery and Sweepstakes Scams
8. Advance-Fee Loan Scams
9. Over-payment Scams
10. Identity Theft
What's great is once you've read about these and studied their "anatomy," you can smell other scams a click away. Even when they don't conform exactly to the model they describe.
And that's a good thing.
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